Concerns raised by dermatologists about the potentially harmful effects of using ‘fad’ lotions by youngsters

According to the British Association of Dermatologists, the use of skin lotions that are prescribed for adults might cause youngsters to develop dermatological issues. This situation is becoming more common among children.

Youngsters under the age of ten have started requesting beauty creams as presents, which has been fueled by advertisements and influencers on YouTube and TikTok. However, some of these beauty creams include substances that are detrimental to the skin of youngsters, such as exfoliating acids.

These acids, which are used to fight the signs of age on the skin, should only be taken by adults.

Due to the fact that they have the potential to trigger allergic responses, inflammation, and eczema.

On TikTok, Sadie, who was eight years old at the time, began watching videos about skincare products.

Her attention was especially drawn to a product that was manufactured by the firm Bubble. “When you squeeze it, it makes (the shape of) a flower,” Sadie says in an official statement to BBC News.

Among the other goods that Sadie and other youngsters in her age group like the most are those that come from the American company Drunk Elephant. “It’s because I really liked the packaging,” the young lady provides an explanation.

Tess McPherson, a pediatric dermatologist from the United Kingdom, believes that it is essential for children to have access to “information, not misinformation” about skin care techniques.

Numerous of these items have anti-aging properties. It is possible that they are appropriate for the skin of elderly people, but youngsters should not use them. According to McPherson, who is a representative of the British Association of Dermatologists, “They have the potential to cause irritation at any age; however, in children, they can be potentially dangerous or problematic.”

It is possible for the harm to be considerable for a youngster who suffers from eczema or sensitive skin. There are also a lot of perfumes in many goods, which might be a trigger for allergic reactions.

The fact that the package is brightly colored and appealing to youngsters is another thing that the physician is worried about.

“These are products that are sold as empowerment, but in reality, they take advantage of vulnerabilities,” she explains.

The BBC News received responses from a number of parents who were worried about their children’s interest in skin care, as well as the impact that social media has had on this phenomena.

Drunk Elephant is one of the products that is most oftenincluded in material that is supported by influencers, whether they are adults or young people. The brand’s packaging is bright and colorful.

Nevertheless, a significant number of its best-selling products, each of which costs the equivalent of approximately R$400, include exfoliants like retinol, alpha and beta hydroxide acids, and other similar substances.

The stuff that pertains to beauty is not subject to any kind of restriction on social media. It is not uncommon for videos detailing “skincare” procedures to acquire millions of views on YouTube. Additionally, there have been stories of toddlers and teens going to establishments like as Sephora in order to try out goods manufactured by Drunk Elephant.

Tiffany Masterson, the creator of Drunk Elephant, felt compelled to make a request on social media, stating that “children and pre-teens stay away from our most potent products, which include acids and retinol.” This request was made in light of the fact that Drunk Elephant is quite popular among individuals of this age range.

For the time being, their skin does not need these components, according to Masterson.

The BBC News has requested a statement from the firm and is now expecting a response.

In the meanwhile, Sadie’s friends purchased the items because they were so captivated by the brand. In fact, Sadie’s mother, Lucy, was so enamored with the brand that she “begged” her to purchase them as well.

Sadie decided to approach other relatives for the present when her mother declined to provide it to her. These relatives were less aware of the potentially detrimental effects that the items may have on the child.

The end effect was that Sadie’s skin became red and inflamed as a consequence of using them. So Lucy made the decision to step in.

“It’s very difficult, because that’s all she talked about (buying the products),” Lucy says to BBC News while describing the situation.

“Sadie likes to do (beauty routines) with her friends and feels left out when she’s stopped.”

At the end of the day, Lucy made the decision to prevent her daughter from using TikTok.

However, a significant number of beauty content providers may also be found on YouTube Shorts.

“When there are influencers that she believes in more than anyone else, it is very difficult to educate an eight-year-old girl about skincare,” says Lucy. “It is very difficult to educate her about skincare.”

Given that she is my youngest kid, I had no idea that I would have to be concerned about monitoring her skin care routine at such an early age. There is a sense that her childhood has been taken away from her.

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